Overview

Working closely with renowned surfer and founder of Thunderbolt Technologies, Yu Sumitomo, we created this animation to showcase the innovative AVT system built into every Thunderbolt surfboard. The 3 minute long animation shows the step-by-step construction of a Thunderbolt board; from blank to finished product. 

The real key to the animation was highlighting the ingenious proprietary AVT (Advanced Vector Technology) system which is built directly into the core of every board. The 3D animated board, combined with on-screen graphics and handwritten ‘design notes’ effectively tells the story of how these innovative surfboards are made.

Client

Thunderbolt Technologies

Project

Surfboard Technical Animation

What We Did

3D Animation, Motion Graphics

I became aware of Roost through the impressive animation work they have done for other clients. When it became time for us to showcase the Thunderbolt Technologies that we use to build our Future-State surfboards, we engaged Roost to tell a visual story of the construction and technical details that result in the unique performance characteristics of our boards. Roost were incredible to work with, quickly developing a clear concept of our designs and solid grasp of what makes them special, skilfully weaving the raw script that we provided into a polished and highly-refined work of art. The end result far exceeded our expectations and it is safe to say that Roost created the best video of its kind in our industry’s history.

YU SUMITOMOFOUNDER AND CEO | THUNDERBOLT TECHNOLOGIES