Roost have worked with Paua on a whole range of their print collateral; from brochure design, to product tags. Starting with a blank canvas, we developed the overarching creative direction for the Paua brand, featuring updated fonts, graphics and image treatments. A new layering graphic, inspired by the layered structure of the Paua material, was developed to work across multiple platforms.
This new visual design language has been rolled out across multiple B2B and B2C brochures, trade show stands and product tags. Working closely with the Paua team, and helping to shape the way this innovative brand is presented has been a real pleasure.
Brochures + Product Tags
What We Did