Working in collaboration with lead creative agency McFaul + Day, we created a series of motion graphics shots for UK retailer, JD. Designed to promote New Balance’s iconic 574 range, McFaul + Day’s creative vision called for monolithic graphics floating above the London skyline.
Working on location in London’s trendy Shoreditch area, the effects shots were captured before the final shots were created using 3D Camera Tracking to composite graphics into each scene. The shots were used across 3 social media edits, rolled out by JD.
New Balance + JD (for McFaul + Day)
574 ICONIC Grey Day Campaign
What We Did
3D Motion Tracked Graphics