Drawing on over 25 years combined experience in Formula One motorsport, ARBR was born out of a desire to built the ultimate, no compromise mountain bike. Roost worked closely with ARBR to develop their branding. The new branding incorporates references to mountain bike trails, and the letters from the newly developed ARBR wordmark. We produced a set of detailed brand usage guidelines alongside the new branding.
We also worked with ARBR to develop the frame graphics for ARBR’s first bike, the Saker. Working with the flowing lines of the frame, contrasting areas of colour enhance the Saker’s distinctive design, while still allowing the quality of the raw carbon weave to shine through. Two variations were developed: an understated ‘Trail’ colour scheme, and a bold ‘Enduro’ option.
Rebrand + Frame Graphics
What We Did
Branding Development, Brand Guidelines