With a history spanning over 100 years,New Balance is one of the most recognisable sports footwear and apparel manufacturers in the world. Their products offer the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
Working in collaboration with lead creative agency McFaul + Day, Roost was brought onboard to oversee the creation of a series of motion graphics shots for the ICONIC 574 social campaign.
McFaul + Day’s creative vision called for monolithic graphics floating in and around London’s iconic skyline. Working on location in London’s trendy Shoreditch area, each shot was meticulously planned and captured, enabling us to composite 3D graphics into each scene in post production.