Bird Cycleworks

MTB Frame Graphics

who _

Bird flew onto the mountain bike scene in 2013 and very quickly made a name for itself thanks to its forward-thinking direct-sales model and equally forward-thinking approach to frame geometry. Every Bird model is designed from the ground-up in the UK, and since they launched have consistently received rave reviews from the cycling press, and consumers alike.

what _

The Roost team worked with Bird to create frame graphics and colourways for several of their award-winning models, including the Aeris One 20 & One 45, Aeris AM9, and Zero AM & TR hardtails.

We presented a series of initial concepts, ranging from “simple & understated” to “bright & bold.” As lifelong mountain bikers, we’re always absolutely stoked when we get to work with brands who share our passion, such as Bird.

how _

  • Graphic Design
  • Branding