Drawing on over a quarter of a century of combined experience in Formula One motorsport, MotoGP and hypercars, ARBR was born out of a desire to built the ultimate, no compromise mountain bike. Combining cutting-edge manufacturing methods and geometry, ARBR is quickly forging a name for itself in the highly competitive mountain bike industry as a brand to watch.
Roost worked with ARBR to develop their new branding, incorporating subtle references to mountain bike trails, and the letters from the newly developed ARBR wordmark. To support the new branding, we also produced a set of detailed brand usage guidelines. The new branding is showcased on ARBR’s latest RB2 bike.
Prior to the full rebrand, we had the opportunity to work with ARBR to develop the frame graphics and colourways for their first bike, the Saker. Working with the flowing lines of the frame, contrasting areas of colour enhance the Saker’s distinctive design, while still allowing the quality of the raw carbon weave to shine through.